The Importance of Clean Retail Spaces

The Impact of Retail Cleanliness on Customer Experience

 
Having clean retail spaces and shopping centres is an important factor in increasing your store’s reputation and sales. One 2022 US study found that 64% of people surveyed have walked out of a store because of physical appearance. It also found that 25% of shoppers leave without purchasing after encountering a dirty bathroom.

Another survey by Harris Interactive revealed that 99% of shoppers said that poor standards of hygiene would have a negative impact on their opinion of a shop.

With hundreds of brands entering administration in the past few years, it’s a turbulent time for the UK high-street retailer. So why take the risk? If you don’t have the resources to effectively clean your store, outsource to professionals who bring a wealth of experience in retail cleaning.

Let’s make sure shoppers keep visiting our high streets and shopping centres for years to come and give them a fantastic customer experience!

Shopping centre clean

Why Hiring in Commercial Cleaners is an Investment

 
Despite what some may think, investing in commercial cleaning can be more cost-effective than people realise. 

You won’t need to invest in additional staff or further training. You won’t need additional supplies or equipment, and you’ll get a better, more consistent service. We’ve been cleaning retail businesses in South Wales since 2005 and we have many satisfied customers.

Top Five Areas to Regularly Clean to Improve Customer Experience

  • Changing rooms

Your changing rooms are another key area to watch out for as this can lead to a poor customer experience. Dirty mirrors, curtains and floors could mean the difference between making a sale or the customer leaving your shop. 

  • Display stands

Making sure display stands are free of dust, rubbish and any mess will improve your customer’s experience when they are shopping.

  • Windows/ Exterior

You must maintain the cleanliness of windows and exterior! First impressions count. Every customer will see the exterior first and will form opinions before entering.

Cleaning Tips for Maintaining the Cleanliness of Store Windows:
  • If your shop is on a busy high street, try to avoid cleaning your exterior windows in direct sunlight. If the window is too warm, it will begin to dry before you have the chance to wipe it off causing smears and streaks.
  • To limit the appearance of streaks and smears on your windows and mirrors, grab some dry sheets of newspaper to polish and dry the surface.
  • After washing and then drying your windows and mirrors with newspaper, rub an old blackboard rubber over them to create a diamond-bright shine finish. This will help to maintain a high-quality appearance.
  • Floors

Check floors for any spills or mess throughout the day. If floors are stained, invest in time for carpet cleaning to improve the appearance of your store.

  • Bathrooms

If you have toilet facilities in store, make these a top priority. It’s offputting when going into a bathroom that’s not clean. Regularly inspect toilets for cleanliness and things like stock levels for toilet paper, paper towels and handwash.

Shoppers want to feel comfortable when walking into your store. If areas are unclean this is likely to discourage your customers from spending money. 

We offer bespoke cleaning services for businesses throughout South Wales. From shopping centres to individual shops, we can create a cleaning plan and schedule to suit your needs. 

Check out our daily weekly and monthly retail cleaning guide for more cleaning tips!

No Time for Cleaning? You need Retail Cleaning Specialists!

 
If you need your retail store or shopping centre cleaned, get in touch with ServiceMaster Swansea today!

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